Current campaign

We advertise to make as many people as possible aware of Erskine and what we do, and to encourage them to support us, especially at key times of the year such as Remembrance and Armed Forces Day.

In autumn 2010 a new advertising campaign was developed for Erskine. It features Alex, one of our residents, and Paul, a younger serving soldier. The campaign is based on a war poem written specially for Erskine. It highlights the on-going need for Erskine, the work that we do and encourages people to make donations.

The campaign included TV, press and online advertising, all of which are monitored and fully evaluated to ensure they’re effective. Following the success of the autumn campaign, it’s being re-run this June 2011 to coincide with Armed Forces Day.

How your money helps

£25 - Counselling

Counselling supplied by Crisis can really help someone suffering with PTSD

£50 - Walking frames

Erskine physiotherapists provide rehabilitation treatment for residents with mobility issues

£120 - Recreation activities

Activities are tailored to the abiliity of each resident and help increase self esteem by providing a sense of purpose

£200 - Wheelchair

Wheelchairs help maintain independence and are essential for movement around the home

£500 - Speech & language software

Improves speech disorders such as aphasia, helping to relearn lost language skills

£1,000 - Pressure relieving mattress

Essential support and comfort for residents who cannot move easily in bed